J.M. Bonthous spent more than four decades helping some of the world’s largest organizations answer a question that proved harder than it looked: how do you reach people in a way that matters to them?
Working with Fortune 500 multinationals across industries and cultures, he advised senior leaders on organizational transformation, business intelligence, marketing and strategic communication. Since retiring, he has advised organizations with a message, pro bono. He is the author of more than two dozen books.
His latest book, Marketing a Message in the Age of AI, is written for organizations with a message, including those working in wellbeing, personal development, education, humanitarian aid, public health, environmental protection, philanthropy, and social and civic causes. It shows them how to reach people, earn their trust and encourage participation now that people increasingly ask AI assistants first. He has also adapted the book into a graduate-level university course and a continuing-education course, providing syllabi, slides, teaching materials and ready-to-use modules for each institution’s learning management system (LMS), all at no cost.
Alongside his writing, he creates what he calls “Imagined Photographs”: AI-generated images that carry forward the humanist documentary photography tradition. He divides his time between New York, Mexico City and the South of France.